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Much research has focused on what causes consumers to choose immediate gratification over long-term benefits, be it in the spheres of overeating or food waste.
DENIES TALKING OF LOAN Voices Gratification Over the Results of Conversations With Chinese Leaders.
Just like other human beings, they miscalculate risks, prioritise short-term gratification over long-term achievement and can act irrationally.
To get to a book lover's Joyland, just leave your guilt at the door, seek gratification over edification, and don't take offense easily.
In "Boomerang" Mr. Lewis captures the utter folly and madness that spread across both sides of the Atlantic during the last decade, as individuals, institutions and entire nations mindlessly embraced instant gratification over long-term planning, the too good to be true over common sense.
By Roger Angell The New Yorker, October 6, 1962 P. 41 We felt a strong interior crosschop of satisfaction & sadness over the conclusion of the America's Cup races in Newport last week - our gratification over Weatherly's victory...For a time we found it impossible to decide whether we wanted the defender to retain the cup or whether our heart really favored Gretel.
Similar(41)
A sense of lack reveals neediness, which in turn speaks of what is to my eye a gaping emotional hole in our society, one we fill with various and sundry self-gratifications including over-eating, over-spending, and, of course, over-exercising.
Behavioral economists know well the power of instant gratification and over-optimism that too often lead to poor decisions — like reaching for an extra slice of cake or putting off the dreaded morning run.
Just like with waiting five minutes before you open the fridge and blow four days of your diet, instant gratification is over-rated.
It is human nature to seek instant satisfaction over distant gratification.
By promulgating a doctrine that makes "sexual gratification triumphant over virtuous sacrifice for heaven," he says, Freud "meant to overthrow the whole Christian order, earning payback for all of the bigoted popes, the sadists of the Inquisition, the modern promulgators of 'blood libel' slander, and the Catholic bureaucrats who had held his professorship hostage".
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