"When you look at it from a quick serve restaurant perspective, you don't have the instant gratification normally associated with the web," he said.
Generally, delayed gratification is associated with resisting a smaller but more immediate reward in order to receive a larger or more enduring reward later.
Whatever the explanation, consistently doing any activity that requires self-control seems to increase willpower — and the ability to resist impulses and delay gratification is highly associated with success in life.
These measures are both hallmarks of the need for immediate gratification which has been associated with fast, intuitive 'system-1' decision making, as opposed to more deliberate and effortful 'system-2' decision making.
The lust system (libido or sex drive), for example, is distinguished by craving for sexual gratification and is largely associated with the hormones estrogen and testosterone in both men and women.
Soundtracks offer instant commercial gratification without the expensive commitment associated with long-term artist development.
And we should avoid ascribing to it the negative connotations associated with "instant gratification".
Video on demand is pretty much by definition associated with instant gratification.
This in turn has undermined the formation of an awareness, or more aptly of a sensibility, that allows for an appreciation of alternative economic possibilities that might require a different 'effort quotient': that is, the equation between delayed gratification and exertion of effort associated with the pastoralist livelihood.
Interestingly, a 2011 study found that the contrast in delayed gratification between children with and without ADHD was no longer significant after statistically controlling for IQ (in other words, ADHD was not associated with delayed gratification above and beyond the influence of IQ).
