The campaign will be focused on grassroots contact with union members and potential Democrats to argue that Trump wants to cut workers' wages and that his immigration and unionization policies would leave them worse off than they are today.
They have recruited local surrogates, identified sympathetic business organizations and churches, and organized grassroots voter contacting.
The barriers most often cited were "no one has ever asked me to contact elected officials about global warming" and "I don't know which elected officials to contact". Grassroots organizations that lower or remove these and other barriers can help build greater public will and demand for political action.
Fundraising, voter contact, grassroots, all will be driven by digital and a strong centralized database infrastructure.
O'Rourke told Rolling Stone, "What we are doing is the bar-none largest grassroots registration, and contact, and conversation, and turnout operation that you've seen in the state of Texas.
In contrast, Trump's state director, Patrick Davis, was just hired last week and the campaign had practically no contact with grassroots activists.
For example, making contact with grassroots NGOs and charities which don't charge huge placement fees but will still expect volunteers to be self-funding, for example to be able to cover their own expenses.
Mr. McCurry points to the California Teachers Association, which used Grassroots.com software to contact volunteers, staff phone banks and solicit e-mail messages in a successful effort to defeat a school voucher initiative.
"While my family used the trip as a holiday, I spent all my time studying Simeone and Atletico, watching grassroots football and making new contacts.
In turn, grassroots CSOs will have numerous contacts, not only at grassroots level, but also with large formal and informal social networks and platforms.
