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'grassroots campaign' is a correct and usable phrase in written English.
You can use it to refer to a campaign usually initiated by ordinary citizens with the goal of influencing the opinion of others or a group of people. For example: "The political party launched a grassroots campaign to mobilize support in their home state."
Exact(59)
Oby Ezekwesili was one of the three Nigerian campaigners to set up the grassroots campaign calling it #bringbackourgirls.
The law follows a grassroots campaign in France by shoppers, anti-poverty campaigners and those opposed to food waste.
CEER activists also waged a grassroots campaign in Orange County.
Recognise calls itself a "grassroots campaign" – yet the real grassroots campaign is the debate now being held amongst the community.
The project, called Isang Litrong Liwanag — A Liter of Light — is the perfect grassroots campaign.
This practice — conducting a phony grassroots campaign — is known as "astroturfing".
Proponents of the measure could stake a reasonable claim to have run a grassroots campaign.
There is much talk of "building the biggest grassroots campaign in history".
It's not often that a grassroots campaign against a well-funded business organization actually works.
Running a predominantly grassroots campaign, Rey spent six months knocking on more than 3,000 doors.
Environmentalists waged an aggressive and effective grassroots campaign to protect the national monument.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com