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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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NEW PLAN IN ENGLAND: With England's flop in the European Championships fresh in their minds, Prime Minister Tony Blair and Coach Kevin Keegan gave domestic soccer a multimillion-dollar boost yesterday with the creation of a Football Foundation to improve grass-roots talent.
We want to work with grass-root talent alongside existing industry expertise in new and innovative ways.
A report by Xinhua, the state news agency, said Mr. Xi was meeting with "renowned experts and grass-roots talents" who had been invited to Beidaihe as a reward for their work.
The efforts among influential Democrats, particularly liberals, range from a grass-roots talent search for progressive radio hosts to the creation of research organizations to provide a Democratic spin for the news media, to nascent discussions by wealthy supporters about starting a cable network with a liberal bent.
To me it seems as least, the biggest job the mission has, is to earn the loyalty and patriotism of computer talent at the most grass roots of all levels.
Andat the grass roots, an intricate array of local youth leagues run over with talent – so much so that some scouts consider the region the most fertile in the US.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com