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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(53)
At all levels, government officials are unaccustomed to vying in contested elections, let alone to reaching out for popular support or trying to get a feel for the range of grass-roots sentiment.
So the Democrats will end up with the one thing they did not want next year, a divisive primary fought out between the party leadership backing Mr. Torricelli and grass-roots sentiment for Mr. McGreevey.
"But there is a new patriotic sentiment that is much more grass roots.
If it's strategy, the first step established unrestricted travel and remittances for Cuban Americans, transforming sentiment and politics in south Florida and accelerating development of non-state grass roots economy in Cuba embraced by reformers.
It was a sentiment I would hear numerous times, from longtime residents like the filmmaker Tony Buba Johnhn's idea of grass roots is Astroturf") as well as from transplants.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
"Grass roots," the makeshift congregation thundered.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com