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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Exact(1)
Chetan's team travelled to Chennai, India to watch how locals organized grass roots relief efforts through Facebook to learn what their product could do to make support simpler.
Similar(52)
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"Grass roots all the way.
"It was so grass roots.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
The party underestimated her and underestimated its grass roots supporters.
This is black comedy at grass roots level.
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