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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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By 1997, Pepsi announced "total disengagement" from Burma, and the activist network proclaimed: "We now know we have the grass-roots power to yank one of the most powerful corporations in the world".
In appealing for $100,000 by midnight, she wrote, "As long as we keep up our grass-roots power, we will come out ahead".
As they've grown up, these players have stayed true to the grass-roots power pop that made them college-radio favorites in the first place.
"Andrew has a very good political antenna, and we've never seen anything like this in terms of grass-roots power," Mr. Kennedy, whose father was a United States attorney general, said in a telephone interview.
ethos (and the political training of Karl Rove); it is accustomed to broadcasting to voters from on high rather than drawing most of its grass-roots power from what bubbles up from insurgents below.
The Democrats' shattering divisions in 1968 led to reforms in both major parties that emphasized grass-roots power over party insiders and paved the way for Mr. McGovern's nomination in 1972.
Only after the debacle of the 1968 Democratic Convention in Chicago and the subsequent revision of the party's rules to emphasize grass-roots power did Mr. Hart and others in the McGovern campaign seize on the caucuses as a way to make an early splash on a low budget.
Arabs have been transfixed by Tunisians' rare display of grass-roots power and its culmination Friday in the ouster of the leader in one of the region's most authoritarian countries.
The basis for equality can only be laid within the framework of grass-roots power, in which grass-roots wealth comes through production and the goods produced.
The article also misstated part of the name of a commission to which Tom Pauken, who commented on the power of grass roots politics, belongs.
His campaign volunteers pointed out that raising 1/20th of Georges war chest and coming in fifth showed the power of grass roots mobilizing.
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