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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(60)
Recent evidence from Tanzania suggests that an increase in home visits by health personnel at the grass roots level can increase the use of ANC visits as well as delivery by a skilled birth attendant [ 37].
2 In 2010, the Department for Culture, Media and Sport outlined the UK Government's plans for this legacy, and included 'harnessing the UK's passion for sport to increase grass roots participation, particularly by young people and to encourage the whole population to be more physically active'.
But you don't need to see a grass-roots increase.
Increasing grass roots sporting participation and improving national levels of physical activity behaviour was a key commitment made by the UK coalition Government as part of hosting the 2012 Olympics.
He also predicts increased emphasis on the encouragement of grass roots sailing and the broadening the appeal of sailing from being US and Eurocentric to Africa, India, Asia, and Oceania.
An important source of that growing pressure is our movement's increased political savvy and success: organizing at the grass roots and selectively endorsing reform candidates.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com