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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(60)
Building and maintaining our grass-roots foundation takes time and resources, but we believe those early investments will make a difference".
"So with my foundation, I'm getting the grass roots, the really recreational kids involved in sports.
This could serve as a foundation to grow further bipartisan and grass roots support for health care reform.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com