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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Exact(1)
One indication that the Tea Party was in the house was that Mr. Gingrich received some of his biggest applause for issues of glancing importance to most Republicans but hot buttons for the grass roots — eliminating White House "czars" and moving the American Embassy in Israel to Jerusalem.
Similar(59)
The global struggle to eliminate honor-based violence requires grass roots activism as well as strict laws put in place that will deter the perpetrators of such crimes.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"Grass roots all the way.
"It was so grass roots.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
Certainly none of them enthuses the grass roots.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com