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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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Ari Fleischer, a campaign spokesman, said Mr. Bush "views the platform as a grass-roots document reflecting the views of the party as a whole, and he does not seek to make any changes to the abortion language".
"The platform is a grass-roots document that percolates up from below and that reflects the views of the grass-roots activists of the party," said Ralph Reed, an adviser to the Bush campaign, adding that he believed this was true of both parties.
Until Mr. Patel came along, the interfaith movement in the United States was largely the province of elders and clergy members hosting dialogues and, yes, book clubs — and drafting documents that had little impact at the grass roots.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"Grass roots all the way.
"It was so grass roots.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
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