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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(54)
"Given relatively short governing terms, the leaders tend to make decisions that sacrifice the grass roots in favor of international competitions and Olympic medals.
More input from the "net roots" — the Internet version of grass roots — may help the Democratic leadership avoid some bad decisions.
It fact, it was suicidal for us to make decisions without the support of the grass roots structures.
At the same time, the military has started gathering elders at weekly meetings to start some form of grass-roots decision-making process and to resolve local grievances.
Change the grass roots.
"It's grass roots.
"It is all grass roots.
"Grass roots all the way.
"It was so grass roots.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com