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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Exact(1)
It is difficult to know whether or not the Tea Party Express is a grass roots creation, a production of Fox News like American Idol or, as recently claimed, a concoction by a public relations firm to make money.
Similar(53)
More impressionistic than pointedly journalistic, the disquieting movie looks with a raised eyebrow at the grass-roots creation of workaholic, robotically friendly sales workers eager to shed their national identity.
"The city should be doing all that it can to encourage the creation of art at the grass roots level, not hinder it," Mr. Sheffer said.
Change the grass roots.
"It's grass roots.
"It is all grass roots.
"It was so grass roots.
"Grass roots all the way.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com