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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(60)
The affable, articulate Jones, 27, is part of the group's grass-roots core, organizing events and keeping them moving.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
Sun Ra was pretty grass roots too.
Certainly none of them enthuses the grass roots.
To American readers, "grass roots" simply describes "the common people".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com