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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Exact(1)
Currently, there is a large grass roots commitment to improving care around the time of birth to end preventable maternal and newborn deaths and stillbirths, and to improve healthy outcomes as part of the ENAP [ 9].
Similar(52)
"It looks like a stalling mechanism to get large shareholders on board but from a grass roots level commitments to tackling climate change and continuing with tar sands are incompatible".
As far as the Philippines is concerned, it hardly ever had real mainstream political parties that could boast large-scale membership, ideological coherence, specific policy commitments and grass roots support.
They are designed to guard against spending the prospective windfall on player wages, but not tied to any broader discussion, perhaps a commitment to reduce ticket prices, or increase investment in the grass roots.
Increasing grass roots sporting participation and improving national levels of physical activity behaviour was a key commitment made by the UK coalition Government as part of hosting the 2012 Olympics.
Change the grass roots.
"It's grass roots.
"It is all grass roots.
"Grass roots all the way.
"It was so grass roots.
"Grass roots," the makeshift congregation thundered.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com