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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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A Grass-Roots Benefit When it comes to fund-raisers in the Hamptons, local nonprofit groups often are on the short end of the stick.
At the grass roots, however, those who would benefit from any reduction in the scope of the estate tax take a much more pragmatic view of the matter.
We have no shortage of urgent causes that will benefit from the energy of the grass roots.
Unionist support for the agreement has been waning, however, with grass roots Protestants saying that the peace deal has disproportionately benefited Catholics and sold out their interests.
Speaking at Earlwood Wanderers Football Club in Sydney – the junior club of Johnny Warren – FFA CEO David Gallop announced changes to the competition's format that he said would benefit both A-League, semi-professional and grass roots clubs.
You can't deny that that's a huge benefit to a campaign that's focused on the grass roots and believes that in a close race that's going to be the difference".
Change the grass roots.
"It is all grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com