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To put that in perspective you get around four calories per gram of sugar," she says.
But the IFS believes "a more sensible schedule would be a constant or increasing tax per gram of sugar".
For example, while General Mills will no longer be advertising Trix to the 12-and-under crowd, it will continue to peddle Cocoa Puffs, which have one less gram of sugar per serving.
Each gram of sugar, whether sucrose (table sugar, a combination of glucose and fructose from sugar cane or sugar beets) or pure fructose (fruit sugar), supplies four calories, the same as a gram of starch or protein.
"Why don't they compare their own Cinnamon Toast Crunch to their Cheerios?" (A one-cup serving of the original Cheerios has one gram of sugar; a three-quarter-cup serving of Cinnamon Toast Crunch has nine grams).
While sugar alcohols provide fewer calories than regular sugar -- in general about 1.5 to 3 calories per gram, compared with 4 calories per gram of sugar -- they can still slightly raise your blood sugar.
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A cup of ice cream has 28 grams of sugar.
Bear Naked Honey Almond Granola has 20 grams of sugar per cup.
Many cereals contain 10 to 12 grams of sugar.
By comparison, a slice of chocolate cake with frosting has 26 grams of sugar.
Cheerios Protein, for instance, still has about four teaspoons (16 grams) of sugar per serving.
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