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This gap is even higher for more unique and abstract goods (see the chart below).
Most customers, particularly for often-purchased consumer goods, see no great difference between competing brands and actually buy from a repertoire.
The euro has made prices more transparent in Europe, even if consumers worry that retailers have used its introduction to mark up their goods (see article).
These businesses shift Samsung away from easily substitutable gadgets towards more essential industrial goods (see table)—or from "infotainment" to "lifecare", as the company puts it.
In the first half of 2011, the combined trade surplus of financial services and insurance was 2.6% of GDP, partly offsetting Britain's deficit in goods (see chart).
If the people who pay full price for a luxury brand's goods see the hoi polloi sporting the very same clothes bought at a steep discount, the brand's "equity" is eroded.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com