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And good press was plentiful.
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French soldiers do not get a good press, be they surrendering to Nazis or blowing up unarmed Greenpeace vessels.
And the management theorists Matthew Hayward and Donald Hambrick have shown that C.E.O.s who get good press are more likely to overpay for acquisitions.
Bad laws, whether well-intentioned or in a campaign to generate good press, are still bad laws.
"There's been good press, which is nice to hear and nice to see that people are watching and their eyes are open.
The fact that it is terrible gives people something to complain about and another wistful comparison to make with the golden days when the press was good.
Osborne is not expecting to get a good press, but is comforting himself with the old Ken Clarke dictum that the worst budgets are those that get the best headlines the following day.
If "yes" was ever intended to ingratiate a news reporter, in a bid for good press, "no" is a sure guarantee that you won't like what you read.
"The more good press there is the better".
For billionaires who cannot buy good press, there is the option of buying the press.
But, aside from some good press, there were more tangible benefits for both Lord Black and for the people who associated with him, benefits that go to the heart of shareholder complaints about the company.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com