"This makes them an even more compelling story," says Vogel. "Andromedia has some good technology, which adds personalization and site management tools to Macromedias business, and this broadens them more into the applications space, which is more defensible".
Microsoft has also done a "fairly good job" at app personalization, although this has mainly been just to keep up with what Apple and Google already do; and the ease of use of the Windows Phone Store navigation.
Good practices such as personalization of customer service experience, improving responsiveness, high levels of competency and convenience in getting an issue resolved are vital to retaining a good customer base.
"We spent a good deal of time on personalization — getting the right content to the right consumer at the right time," he said.
The CTO really stressed how critical the improvements that they've been making to the data pipeline at Reddit were and how they will allow his team "the capability to build functions like search, relevancy, personalization and really good recommendations".
Facebook is taking baby steps with Instant Personalization, and for good reason — even without press and privacy advocates raising red flags about the issues here, there's a distinct chance that people will totally freak out when they arrive at a site and it already knows who their friends are.
Throughout the game, virtual goods can be purchased for personalization or care of the online character and virtual space.
Rearden offers a platform dubbed Deem, and, through a range of interoperable smart applications, seeks to leverage big data, analytics and semantics technology to optimize the exchange of goods, services, and information with personalization and repeat value to drive customer loyalty.
In short, everything you thought was good about the Internet — information, access, personalization — is bad.
Vevo's revamped look-and-feel combined with these more powerful personalization features is a good first step at that.
