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Do you have a good origin story?
And good origin stories are something that Marvel Studios excels at.
Who doesn't like a good origin story, especially about evil queens?
For example, we all love a good origin story, those tales of lovers whom fate brought together through snowstorms or missed trains.
Besides (bottled) wine (of good origin) and beer, go for drinks involving stylish liquors, like bourbon and brandy.
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That's not to damn The Lone Ranger entirely; it may have flopped disastrously, but I love a good origin-myth reboot movie, and Gore Verbinski has made a pretty good one.
Most of us are familiar with Superman's feel-good origin story at this point.
Most of us are familiar with Superman's feel-good origin story at this point.
Three upscale stores -- Coach, which sells leather goods, Origins Natural Resources, which sells hair and skin care products, and Godiva Chocolatier -- are planning to open there.
It's the safer route, but if your corner shop can produce a good single origin espresso, that's a clear sign your barista is paying close attention.
So that the MCU pulled off another $400 million domestic/$1 billion worldwide winner from a merely "pretty good" superhero origin story is a testament to the popularity of their brand (and the hunger for underrepresented demographics to be represented in that brand).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com