Put simply, a good logo is one that a little kid can draw on this pencil case.
I've always thought that a crèche, a cradle, or an empty tomb (maybe with light streaming down on it) would make better symbols for Christianity than the cross, but they lack the graphic simplicity that makes for a good logo.
Peter Venkman (Bill Murray, Egon SpenglerRamismis), and Raymond Stantz Dan Aykroydd), three pseudo-scientific underdogs with an old fire station, a converted hearse, some proton packs, and a good logo, fighting ghosts and becoming heroes: this we could appreciate, and so could our parents.
Later, Jor-El — oratherher, a postmortem materialization of him — gives Kal-El the speech about being a force for good — and also gives him the cape and the tights, with a real showman's sense that a religion needs a good logo to put it over.
A good logo becomes something that flashes into your mind whenever you hear a band mentioned – take, for example, those of Black Flag, Run DMC, Wu-Tang Clan, Metallica, Public Enemy and the Doors – which raises the question of why, outside metal and hardcore, the band logo has fallen from favour.
Instead of wearing his father's suits, he preferred to don T-shirts emblazoned with well-chosen cultural signifiers; after all, in the business Seabrook had chosen -- the business of magazine journalism -- a good logo could make a better impression than even the most finely woven jacket.
