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"We miss it as an idea, but in point of fact, if it's gone it's because nobody was going there".
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If you don't go, it's because you don't have the bottle.
If the best-financed candidates often win, the argument goes, it's because money flocks to the best candidates.
"I don't want to go but, if I have to go, it is because that's God's will," he recalled thinking.
"When I decided he had to go it was because he wasn't singing off my hymn sheet.
If I get $100 million in compensation, the thinking goes, it is because 'I deserve it.' There is no discussion of the role of circumstance, luck or market failure.
When it is gone, it is gone because it is one of a kind.
If we're going to work, it's because we want to and because we're having fun.
MAYBE, as the saying goes, it is a cliché because it is true.
It means that you give up the "self-serving bias" where when things go well it's because you did something well and when things go wrong it's because of an outside force.
When oil goes up, it's because of a shortage or other macro factors, but when gold goes up, it's because people don't trust paper currency.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com