This year's arrivals include a gold-plated Range Rover, a six-wheeled Mercedes, and a pink Rolls-Royce.
A police officer said the wind carried the fire from the Range Rover to a gold Nissan Pathfinder parked in front of it.
Outside the global launch event in the chandeliered and marble rooms of the five-star Dorchester, a Mercedes sporting the numberplate TOF5S was parked alongside a gold-plated, Kuwait-registered Range Rover.
The Discovery Sport name riffs on the solid-gold goodness of the Range Rover Sport.
Su Weiping marches into Beijing's biggest Jaguar Land Rover showroom wearing a thick gold chain and an ear-to-ear grin.
Players from Sydney Roosters, Gold Coast Titans, Warrington Wolves, Hull Kingston Rovers and London Broncos will be in international action this week.
Last November, a couple of weeks after the Dalai Lama received a Congressional Gold Medal from President Bush, his old Land Rover went on sale on eBay.
Ian Malin Alan Shearer When you are looking up at the rest of the Premier League, goals are gold dust and no one sprinkled it over Blackburn Rovers like Alan Shearer.
Its most enduring image, perhaps, was of the Range Rovers, Porsches and Mercedeses gathering dust at the airport, abandoned by foreigners seeking shinier gold and/or fleeing debts in a country where being in arrears can get one jailed.
The only hints of the 20th century are his sunglasses and his Land Rover, discreetly tucked into the background and -- like everything else in the image -- outlined in gold.
