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"If you really are going to create value going forward, you have to find a way of creating value above and beyond just agitating for change".
If she believes the company is going to create value and be successful, then she is actually doing her friends a favor by letting them invest — assuming she is candid about the extreme level of risk and that they don't invest money they aren't prepared to lose.
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"Who leads the companies is what's going to create the value," Mr. Breen said.
Say a strategy or planning lead came to you with the following report: "We're confident we're going to create real value and generate great impact in our marketplaces in the next decade.
Corporate mobility is also going to create intangible value and you're going to probably have another meeting about how it will be quantified.
But at the same time, I had to be really careful to pick the things that were going to create the most value.
And by concentrating on running the newspapers on a daily basis, we're going to create the greatest value for the company".
We decided that we were going to create perceived scarcity value.
If the last decade of "social networking" is actually going to create massive economic value, sites like LinkedIn and Facebook are going to need to do something with all of our individual and collective data and I don't mean showing users hyper-targeted display ads.
"To make that a reality, you're really creating new marketplaces," says Jenkins. "You need to not only have the scientists on the ground to help you figure out what that service is that's being delivered--clean air, clean water--but you also need the financial institutions that say, OK, just like we have markets for pork bellies, we're going to create market instruments to value clean water".
He added: "In a digital world, they are going to create a huge amount of value".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com