Exact(56)
And going negative could backfire.
"Going negative" has been a bust.
Two, the strategic: Chris believed that going negative would backfire.
When you do, they say you are going negative".
"He will say, 'They are going negative, they are going negative,' while at the same time playing victim.
But going negative so early also carries substantial risks.
Opinions differ on the effectiveness of going negative.
The governor's going negative, attacking me, attempting to distort my record.
Even for a work of social science, "Going Negative" offers a hopelessly uninspired peroration.
"Going Negative" would be of little interest were it merely a reiteration of the common view.
Going negative on Romney is pretty easy, and the process has already begun.
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