Most famously, in the early 70's, while working on "Thy Neighbor's Wife," a book about sexual liberation in America, he went native for an extended period -- far longer, his critics claimed, than his research strictly required -- managing massage parlors in New York and living for a while at Sandstone, a nudist swingers' colony in California.
Although formidable in appearance and manner, Mr Clarke is not quite the cabinet bruiser he is cracked up to be; he is a rather complaisant minister with a reputation for going native in the departments he has been given to run.
By all accounts Rupert Murdoch himself is still more interested in his press and political empire – taunting former Times editor James Harding for going native at the BBC and denying stories that he is pro-Europe last week – but his son James, with possibly an eye on the top job, is still left with a 39% share of a company he wanted to own outright.
It is all the same significant because the chief secretary to the Treasury is normally seen as one of the most "proalitionist" Lib Dem members of the government, so much so that some of his colleagues occasionally mock him for going "native" at the Treasury.
Bruno himself is a greying, enigmatic figure, a man whose loyalties are to the Legion alone, but submitting to no very obvious further demands of patriotism or national duty, and who is on the verge of going native, with a taste for the narcotic languor of chewing the local khat leaves.
And as for going native on the desktop, it was a case of necessity to suit the changing needs of its customers.
For an example of what going native means for a developer, take Facebook's recent post about making its app and pages load faster on data-limited Android feature phones.
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