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Now that Lipitor is going generic, should I switch back?
Another benefit of going generic is that it is often much cheaper than the brand-name product.
At the same time, Nexium, Crestor, and EU Symbicort are going generic, and key launch brands in respiratory and diabetes need continued investment in highly competitive categories.
The pharmaceutical sector saw its share of mergers driven in part by drugmaker concerns about dwindling pipelines of new products and the impending threat of many top-selling drugs' going generic in the 2010s.
"It's much better than it was in the '90s, before these drugs started going generic," said Dr. Steven B. Miller, chief medical officer for Express Scripts, another company that manages drug benefit plans.
With big-selling drugs such as Pfizers Norvasc for high blood pressure and Merck's Zocor for elevated cholesterol going generic in 2006, new breakthroughs may not be big enough to replace the old ones that are being lost even if they are saving millions of lives.
Similar(51)
5. Go generic.
6. Go generic.
And then they go generic.
That's because so many drugs went generic.
But then they go generic, intellectual property expires.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com