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Going direct to patients is a way around budget-squeezing health-maintenance organisations (HMOs).
Other than that the convenience of going direct far outweighs the limitations.
However, going direct to owners may be your best chance of a good deal.
The current rate is 5.98p going direct to the writer, capped at £6,600.
Today Cameron said he favoured some of that money going direct to families.
After that, the sky's the limit as more and more contractors become aware of the advantages of going direct.
Mystery shopping exercises by Guardian Money show that the brokers can be £70 a week cheaper than going direct.
Instead of going direct to Aberfan, he kept an appointment to be installed as chancellor of Surrey University.
Can travellers find better value by going direct to the hotel websites themselves, rather than the comparison sites?
The other camp reckons that the investment needed will be much less, and insists that going direct to hydrogen is the only sensible option.
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A common myth is that new brands can succeed by going direct-to-consumer because they cut out the retail margin.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com