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After getting the first two (BOOS HOUNDS and SEA BRIES), I was hoping for a gustatory pun feast, but Ms. Wheeler is going broader than that.
Make sure you stay focused on the most significant business metrics before going broader.
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If you go back and rewatch the debate you'll see that Romney is dodging the FEMA question by going broad and talking about deficits.
We're not going broad, we're going deep, accurate and, as always, scrappy as hell.
Going broad in your approach can overwhelm your team and significantly delay results.
"Now, we are really focused on going deep rather than going broad," Green said.
"Going broad-brush I predict you will get increasingly less rewarding results, less return on your investment".
So basically where other early mover smart lock makers are aiming narrow, Noke's makers are going broad.
Science communication expert Matthew Nisbet called this mass marketing strategy "going broad" and claimed that the media saturation was essential to bring attention to the fossil "in today's fragmented media world" (Nisbet 2009).
"Design for Delight is grounded in deep customer empathy, going broad with ideas then narrowing with possible solutions and finally, rapid experimentation with customers," Smith told Forbes.
After going broad and superficial early in your career, it helps to be known as the guy or gal when it comes to your specialization.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com