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"In Euro 2004, because I scored a few goals, everyone remembers that," Rooney said.
"Gamification is not a magic elixir," says Burke. "It can only be successful in helping people to achieve their own goals, and when individual goals are aligned with organizational goals, everyone wins".
In 2008, when Intel launched its sustainability goals for 2012, its leadership team took an unusual step to encourage employees to help: it linked environmental performance to every employee's compensation, effectively making its sustainability goals everyone's job.
In order to achieve business goals, everyone has to pull their weight.
"We didn't get the avalanche of goals everyone was looking for, but there were reasons for that.
Brown said her company has tied employee bonuses to its diversity and inclusion efforts — if Intel meets its diverse hiring and retention goals, everyone gets a bit more money.
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"That's the goal everyone's going for," Gillick said.
Meanwhile, it's the goal everyone wants to score.
He said a balanced budget is a goal everyone could understand.
When they got the third goal, everyone thought that was it but the players came again.
After the last goal, everyone joined in a rendition of "Oh, ist der schön" ("Oh, is that beautiful").
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com