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5. Go generic.
6. Go generic.
And then they go generic.
But then they go generic, intellectual property expires.
He added: "You have over $80 billion in drugs that are going to go generic.
Do you buy generic pain relievers for yourself and brand names for your children, go generic across the board or stick with the brands you've always used? Why?
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That's because so many drugs went generic.
Now that Lipitor is going generic, should I switch back?
The pain will intensify late next year, when the $5-billion-a-year depression drug Cymbalta goes generic.
(Ambien, which was patented in the U.S. in 1981, went generic in 2007).
We live now in the world of the generic apple, in large part because our taste buds have gone generic.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com