He has also, whether unwittingly or not, been taken under lad culture's wing, held up alongside footballer Jamie Vardy, doing nine Jägerbombs on a night out, wearing vests, and going for a "cheeky Nando's" (which is lad parlance for, er, going for a Nando's).
Working as a journalist in Beirut – first as a freelancer, then as culture editor of a national Lebanese news site, writing about topics from Syrian civil society organisations to Arabic hip-hop and the work of Joe Sacco (who I went for a cheeky shawarma with!) The worst?
Get cheeky and go for what you really want, even if it's a little outrageous -- you'll be surprised how often you get it.
Your suggestions might include the cheesist of cheesy beats in Barbie Girl by Aqua, or the cheekiest of cheeky cheeks in The Cheeky Song (Touch My Bum) by the Cheeky Girls, or if you want to go for one entirely different, The Funky Gibbon by the Goodies.
Hidden behind the cheeky-chappie linguistic devices lurks a serious message to his own party: don't go for the easy option.
Steve Martin, a publicist for the band, explained it this way: "Americans don't go for 'cheeky.' We like earnest".
Manish Arora (3 Lodi Colony Main Market; 91-11-2464-8898; www.mandsharora.ws) is cheeky and loud; a black velvet tunic appliquéd with tiny clock parts goes for just under 10,000 rupees.
Bouncey Bristolian duo Blonde are set to get the summer really going with this cheeky video for chunky new single "Feel Good (It's Alright)".
"They went from energetic, cheeky, normal kids to completely devoid of all emotion.
Maybe I'm missing the deeper point, but standing dumbly in the gallery as the lights went on and off, I thought the empty vogue for cheeky young British artists might have finally found its ideal metaphor.
Reggie was the cheeky, charming one who wanted to go straight for the sake of love; and Ronnie was the psychotic, slobbering hulk who messed everything up.
