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Another key choice, particularly for "Platform First" players, is whether to go consumer (develop your own brand) or enterprise (be an enabling technology for other brands).
The big question is how will "true" AR smartglasses leverage that awareness when they go consumer in the next year or so?
We told her the truth - we weren't sure if we should go consumer (because investors told us too) or go for the enterprise (which is what our gut told us to do) and I asked her what she thought.
We thought enterprise software was the place to be for us - ie. selling our peer mentorship algorithm and content platform to companies - but when we pitched that during our Y-Combinator interview they emailed us our rejection email with the feedback that they thought we should go consumer instead.
A few other YC partners followed up with the same feedback - go consumer, do advertising, focus on growing users, companies won't pay for this - and as we didn't know too many investors, we had to really think about what they were saying and do more research on whether or not companies would buy our product before committing to that business model.
Out of Home (OOH) marketing offers a world of new approaches to present brands in fresh and exciting ways, connecting with the "on the go" consumer wherever he or she may be.
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And as many arguments for automation go, consumers will be directly benefitting from cheaper prices.
These applications make it easy for consumers to find what they need, when they need it and extend YELLOWPAGES.COM advertisers' presence to on-the go consumers.
Merge VR CEO Franklin Lyons is also going consumer.
Those days of easy credit are long gone: consumers are paying down their debts and government finances are deep in the red.
"The way things are going, consumers are spending time on properties like Yelp," says Curbside CEO Jaron Waldman.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com