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"I just think it is a strategic mistake to take on big media where they are strongest," Jonah Peretti, the C.E.O. of Buzzfeed, wrote me in an email earlier this year, referring to her focus on stars, scripted shows and glossy content.
Snapchat has pursued a premium, glossy content strategy with its Discover page.
Specifically, Glam sees the iPad as an opportunity to bring magazine-like glossy content to the device (a strategy that many online sites and magazines are taking).
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But don't let them fool you into thinking that glossy branded content is the preserve of big-budget consumer brands.
The baseline of open communication channels between the brand and consumers is part of what makes Glossier successful — Weiss sees Glossier as a content company first.
But because Mr. Pederneiras consistently uses the same strategies in these pieces, these varying and often ingenious movement ideas all arrive at the same end: a slick, glossy entertainment with no content or emotional impact.
Accordingly, Hint, which has, since its debut a decade ago, transformed itself from a gossip-laden Web site into a virtual glossy, is built on content that mirrors that of Nylon or W. Highlights in the current issue include a nine-page fashion feature that shows a Siouxsie Sioux imposter vamping moodily in a clothing and accessories by Martin Grant, Viktor & Rolf and others.
Zinio (free, paid-for content) similarly displays glossy magazines and has much the same functionality but with a slicker interface; crucially, it turns printed weblinks into interactive ones.
But unlike their glossy counterparts, this aggregated digital content sometimes lacked an editorial voice.
But unlike their glossy counterparts, this aggregated digital content sometimes lacked an editorial voice.
Look the contents over — the glossy bunny greeting card, the earnest letter from the retired Brig.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com