In Cambridge, a city so eager to embrace same-sex weddings that its clerk's office will open its doors at midnight, the Charles Hotel (reception starting price: about $20,000) is also relying on its high-gloss image, along with some subtle marketing (it donated a wedding at a fund-raiser for a local gay health center).
Graphic limitations of the Web can make it hard for designers to get across the high-gloss image that is vital to preserving "their brand equity," explained Evie Black Dykema, an analyst with Forrester Research, a research firm in Cambridge, Mass.
Another standout is the translation of one of Fred Tomaselli's high-gloss images of two birds among some trees.
The Web has changed our economy of images: no longer can high-gloss images in newspapers or magazines monopolize the news.
Elad Lassry, a sought-after Los Angeles photographer who is sometimes described as a post-Pictures Generation artist, makes brightly colored, high-gloss images that can appear to leave little distance between the commercial and the analytical.
Solitary Confinement Is Being Rebranded in US Prisons The term "solitary confinement," with its tainted connotation, is off-brand for an institution trying to gloss the image of juveniles.
The term solitary confinement, with its tainted connotation, is off-brand for an institution trying to gloss the image of juveniles in the prison system, and therefore, solitary confinement does not exist for youths.
Even in victory, the Texas governor is trying to add gloss to his image after his battering in the primaries.
Throughout her appearance, Ms. Norton seemed to be trying hard to put a different gloss on an image that until now has been largely shaped by critics.
Bryan Rawlins, a county councillor for St Austell, said: "I believe attractions like the Eden Project give a gloss to the image of Cornwall but do not contribute to understanding of the place.
