In the marketing context, glocalization means the creation of products or services for the global market by adapting them to local cultures.
The notion of glocalization represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales.
In this context, glocalization points to increasing transnational interactions among subnational entities from different countries and to contacts among subnational and supranational entities both generally circumventing the national level and undermining the gatekeeper position of national executives.
Such cities have also assumed a governance role at the local scale and within wider configurations of what some commentators have termed the "glocalization" of state institutions.
Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels.
That subnational political entities such as states, provinces, and cities are getting involved in international activities can be interpreted as a reaction to the socioeconomic processes of glocalization.
But the notion of glocalization entails an even more radical change in perspective: it points to the interconnectedness of the global and local levels.
Even terms such as "glocalization" may still be implying a false dichotomy.
It was founded, in 1977, in order to promote international awareness of marginalized literary cultures, and it circulates among countries in which ExxonMobil has subsidiaries — a neat example, as English says, of "glocalization," the official respect for (or colonization of) local cultural ecologies that is one of the contemporary features of international business.
It was founded, in 1977, in order to promote international awareness of marginalized literary cultures, and it circulates among countries in which ExxonMobil has subsidiaries a neat example, as English says, of "glocalization," the official respect for (or colonization of) local cultural ecologies that is one of the contemporary features of international business.
(for business unit), "provocateurship," "glocalization," "C.K.M".
