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But the platform's promise to increase the return for a typical "indie rock" band from $3,000 to $17,000 a month rests on an ambitious plan to expand its global subscriber base from 6 million to 40 million.
While he expects global subscriber penetration to double from its current level of 12percentt over the next three to five years, that growth still translates into relatively low use for some countries.
During the quarter, its global subscriber base fell to 79 million from 80 million.
TV and film streaming service Netflix has seen global subscriber numbers surge past 40 million and profits jump, thanks in part to its popular original programmes.
As Gigaom notes Netflix's (global) subscriber base is now bigger than Comcast's national one, a happenstance that should send fear into the hearts of cable providers everywhere.
That's not a huge number in global subscriber terms, but it does give Apple room to expand its smartphone dominance in the U.S., and could provide it a late-stage bump for the iPhone 5, which is going to face increasing pressure from new competing flagship devices like the Samsung Galaxy S4.
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It attracts a fraction of some of the larger multiplayer games, like World of Warcraft, which has 12 million global subscribers.
The now multi-platform business, which has more than 11 million global subscribers across sites including Facebook, Instagram, Snapchat and YouTube, uses the strapline "For Fans, by Fans".
This year, Mr. de Renesse said, he expected growth in global subscribers to slow to 38percentt, as the total reaches 21.8 million.
The initial DVD-by-mail operation has dwindled and given way to a streaming service that commands more than 62 million global subscribers and plans to be in 200 countries within 18 months.
Around the globe, Netflix will be available for one monthly price — in India that is 500 rupees, or about $7.50 — and global subscribers will be able to watch Netflix original series as well as a library of licensed television shows and movies.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com