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We need to know a company's global profit.
Global profit optimality is obtained if the manufacturing network is directly facing the market.
This is a company that made a global profit last year of $6.19bn.
The second step is to allocate the global profit to each country of a company's operations.
Even in relatively good years, the industry gets by on average global profit margins of one or two per cent.
In July, it reported a global profit of $719 million £468.55 million) in the second quarter of 2015 alone.
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And after running roughly at break-even profitability through this year, Netflix has pledged to deliver material global profits starting in 2017.
Thus, the US market is crucial important to the overall profitability of the industry, accounting for 60% of the global profits of the industry [ 5].
"They have global profit-and-loss responsibility, so all they care about is sales".
The international tax rules were designed for an era before globalisation and technological advances made global profit-shifting possible, and they are no longer fit for purpose.
Last year its global profits topped $7bn.
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