Zenith Optimedia, a media buying agency owned by Publicis Groupe, says global ad outlays will rise 3.5 percent this year; that is a sharp upward revision from a previous forecast of 0.9 percent growth, issued in December.
Developing markets account for 22percentt of total global advertising outlays, according to a report by UBS, the investment bank, but they are projected to generate 100percentt of the growth in newspaper advertising and 50percentt of the growth in television advertising in 2008.
One cannot ignore the possibility that someone out there is a country that would view an additional 30,000 man reduction in the size of the US army as just the opening they need to seek military domination against a nation that is responsible for nearly 40% of all global defense outlays and spends as much on its armed forces as the next 13 nations combined.
Global health-care outlays will rise by 4% on a per-head basis in 2013, half the average in the decade before the financial crisis.
The jump in TV ad spending is part of a broader, global rebound in marketing outlays that has surprised many forecasters.
A new report from PQ Media, a global research company, finds U.S. consumers outlay an average of $1,344.55 per person each year.
A second part of the strategy would press for the gradual suppression of coal use and the global trade in coal, with compensation outlays for the coal industry as a whole.
And here lies a challenge to NATO that is perhaps even greater than ongoing operations — that the global financial crisis and cuts in defense outlays will fall disproportionately on what makes NATO strong.
The outcome of that struggle may well determine America's ability to rein in soaring entitlement outlays that threaten to destroy its global competitiveness.
Given the massive outlay that is involved in staging them, given the global idealism they tap into, and given the fame and status that rightly attach to Olympic achievement in a fair contest, credibility is all.
Next year, when the Pentagon's base budget is expected to fall to $498 billion (spending in Afghanistan is uncertain, but will be much lower), America's military outlays will still be around 35% of the global total.
