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On its own figures, last year it contributed 12% of the growth in global merchandise trade.
Star Wars Since 1977, the franchise has generated an estimated $32bn£25bnbn) in global merchandise sales.
Mr. Thum helped Mr. Lubetzky arrange a phone call with Starbucks's global merchandise vice president, Julie Felss Masino.
The value of global merchandise trade rose 19 percent in 2011, to a record of $18.2 trillion, topped up by higher commodity prices.
This week the World Trade Organisation (WTO) predicted that the volume of global merchandise trade would shrink by 9% this year.
According to economists at the World Trade Organisation, global merchandise trade grew by 8% last year, the fastest rate since 2000.
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"Big Color gives our players an enhanced look on the court and highlights one of the most visible dates during our season with a new and exciting range of products," said Sal LaRocca, the N.B.A.'s vice president for global merchandising.
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