But the perception of America's global dominance lured the Bush administration into the Iraq invasion of 2003, from which much subsequent instability has flowed.
The festival's ability to connect the dots between the local and the global has lured Dr. Richard Stein, a dentist, and his wife, Peggy, a teacher, from Dodge City, Kan., for the last two gatherings.
And to the global businesses lured into the new healthcare market it will be second nature to compete on price as well as quality, whether or not that is what Mr Lansley intends.
Shanghai, on China's east coast, and Chongqing, a sprawling city in western China, are both working aggressively to lure global financial services companies to the financial districts they are now developing.
The promoters of the newly opened Studios de Paris hope that French touches like these will give them an edge in a growing global competition to lure international film production and the millions of dollars it leaves behind for local businesses.
But with shallow-water fields drying up and production down by about 25% over the past decade, government officials say changes are necessary to lure global oil giants such as Exxon Mobil and Brazil's Petrobras, which have the technical expertise and money to explore and drill in deep-water and shale fields that are more difficult to access.
"The GCC's rapidly growing sukuk market is particularly luring global investors less concerned about religious strictures and keener on less risky investment, as well as exposure to the region's currencies and equities," said Swati Taneja, conference manager for the International Islamic Finance Forum, in late February.
Perhaps most telling, Ground Zero's Freedom Tower, which is meant to embody American patriotism, will house a centre for Chinese firms expanding in America.At the opposite end of the spectrum, Alabama is luring global firms to feed its manufacturing base.
As opposition groups worked together to maintain momentum and define the stipulations to cease demonstrations, supporters of a free Egypt used technology to build a global community and lured attention to their urgent plea.
Sitting at the nexus of global trade, Gilinski has lured corporate giants like BASF, Grainger and Heinz to the shores of the Panama Canal.
