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Grassroots Global Governance not only explains why some efforts succeed and others fail, but also why the process of implementing global ideas locally causes these ideas to evolve.
Grassroots actors neither accept nor reject global ideas as presented by outsiders.
This contestation produces experimentation, and results in unique institutional applications of global ideas infused with local norms and practices.
He also entered the realm of global ideas, championing the controversial concept of "Asian values" as a rebuke to the universal ideals of Western liberal democracies.
Finally, Mayer must be aware that people look to her not just for tactical decisions, but also for the types of big, global ideas that sell magazines.
By guiding the way global ideas evolve through local experimentation, grassroots actors reshape international actors thinking, discourse, organizing, and the strategies they pursue globally.
Similar(25)
"A purely global idea is still a holy grail," Greg Coleman, president of targeted online advertising company Criteo, told an audience in New York.
Many marketers like Coca-Cola have adopted such a "glocal" ad model, asking agencies to develop local campaigns based on a global idea.
The results presented in this work offered a global idea of the correct material selection, taking into account the different factors that can affect the integrity of the whole building in the future.
But now as then the global idea is very much a minority persuasion, all too easily portrayed as an ideology of and for a rootless cosmopolitan elite that is out of touch with ordinary people.
He, too, was fired up by a big global idea; but rather than world citizens, he wanted to create a network of world cities, freed from the shackles of their countries.
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