We have become a global hub for content production.
This report by Mediatique examines the UK television market, the impact of new business models, pressure on traditional revenue streams, the growth of premium global content and the proliferation of co-productions and multinational partnerships.
"We want to make as clean a line as possible for us to build the platform on YouTube and then let the content production happen with our partners," said Tom Pickett, director of global content operation at YouTube.
Airey has previously said that the global content division needs to act aggressively and show "imperialistic tendencies", by launching production bases in regions such as India, to try and match the scale of BBC Worldwide's global production and formats business.
ITV's global content division, which as well as exploiting TV rights and merchandising includes production operations in the UK, Germany, Australia and the US, is expected to have revenues of around £600m for 2007 when ITV reveals its annual results.
Dawn Airey, director of global content, resigns after six months, pointing out the target of ITV productions supplying 75% of ITV programming is unachievable.
This insight will continue to help them ramp up their own production capabilities and speed up their ability to compete with the current global content creators.
Importantly, Netflix sees such content production as not just local-for-local, but also local-for-global.
The ITV head of global content, Dawn Airey, has said she plans for the division to show "imperialistic tendencies", including looking at production centres in markets such as India, to challenge BBC Worldwide in exploiting programming franchises globally.
