Pity the entrepreneur who tries to sell glasses online.
(I buy reading glasses online, for $2 a pair, and stash them all over the house).
One reason for that is that buying prescription glasses online makes people nervous.
By all means, buy glasses online, but know that the deal is B.Y.O.P. (bring your own prescription).
Other sites sell glasses online, including 39DollarGlasses.com and EyeBuyDirect.com, but they are cluttered and the selection can resemble that of a drugstore.
Like Warby Parker, Pair realized that selling glasses online means creating a way for users to try on the glasses at home.
Pair, the brainchild of Sophia Edelstein and Nathan Kondamuri, wants to be the Warby Parker for children, giving kids and parents a way to affordably shop for glasses online.
So David Gilboa and Neil Blumenthal started Warby Parker last year to breathe some new life into the eyewear industry by selling designer, prescription glasses online — for $95.
Founded by Eduardo Baek and Bruno Ballardie in 2011, eÓtica was the first player to sell prescription glasses online in Brazil, and had to navigate regulatory hurdles dating back to 1940 to do so legally.
