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"A few years ago, you raised cash from venture capitalists and investors drawn by sexy, glamorous science," says Stephen Hammond, chief executive of Scottish Biomedical, a contract research firm.
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Fashion designers conjuring future looks often draw inspiration from glamorous science-fiction films such as "Barbarella" and "The Fifth Element".
The Science Museum sometimes struggles to find investors, being more fun/worthy than glamorous, but science and technology does have some rich friends and, as a result, it can theme its corporate relationships to galleries.
It's not glamorous, but then science rarely is.
References to hair and heels, etc might be welcomed as a way of showing off a generally unseen glamorous side to science.
"She's a very attractive woman and when she introduces herself, children often react like... 'My goodness, here's this glamorous woman telling us science is really good!' " says Scott.
The book, from 1995, is the true-crime memoir of John E. Douglas, who was writing as a former F.B.I. agent on his way to installation as Hollywood's idea of the glamorous G-man, behavioral-sciences edition.
But the "glamorous" aspects of space - science, planetary exploration and of course astronauts - have in the US been the prerogative of Nasa.
After provincial journalism, it felt impossibly glamorous: like something from a science fiction movie.
Another reason he wanted to emigrate was that he saw the West as glamorous with the excitement of science.
It is transformed from rustic to official, from retro to glamorous, by some neat materials science tricks.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com