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"There are valid concerns with regard to the exposure of children to a high number of gambling adverts, particularly where they are linked to glamorous activities or high-profile role models such as Premiership footballers or professional cricketers," he said.
And there are many arguably moral actions that have nothing to do with empathy or even sympathy – paying one's taxes, or picking up litter are not glamorous activities but they stem from a rational perception of what is for the general good.
It works, because in addition to a deeper personal characterization the latest films still deliver the wonderful panoply of glamorous activities that make Bond, well, Bond: he drives fast cars, woos beautiful women, gambles with flair, flies airplanes and tears around on speedboats.
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Chess is not a glamorous activity.
It is no longer the glamorous activity featured in every other detective film, and the number of real criminal attacks on safes has fallen dramatically. .
Questions from the kids: "Do you go in a machine?" "Do they use their nails?" "Do they sing?" Crying 3yo: "Every day, they keep saying it's not my birthday!" My daughter just sneezed banana all over my shirt and it's exactly this kind of glamorous activity that keeps me coming back every day.
With the arguable exception of studies of Mars, deepening knowledge about the solar system is not as glamorous an activity as widening it.
Martha Stewart Living magazine no longer includes her monthly calendar that was a glamorous compendium of activities like picnicking on Maine's Mount Desert Island and planning birthday parties for old chums like Samuel D. Waksal, the former chief executive of ImClone.
It's one of the oldest Jedi mind tricks known to game designers (and, indeed, office managers), seeking to portray humdrum activities as glamorous the easiest way to make somebody care about a task, after all, is to persuade them that their pal is doing it better.
Fluffy pillows, wine, Pepsi-Cola and glamorous couples enjoying recreational activities are featured; a materialistic lifestyle beyond the reach of most Yugoslavs is cheerfully encouraged.
It's one of the oldest Jedi mind tricks known to game designers (and, indeed, office managers), seeking to portray humdrum activities as glamorous – the easiest way to make somebody care about a task, after all, is to persuade them that a bosom chum is doing it better.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com