Hard to buy that new gizmo when you don't have a job, right?
But Mr. D'Addario is a gadget and gizmo sort, and not just when it comes to musical strings.
Over in congested, brainy Europe, some people think they've found it, and they're testing it: a computer gizmo that makes the car decelerate when it hits the maximum posted speed on any given stretch of road.
Yes, Apple exploits the mood merrily when it has a new gizmo to flog.
However, most Apple observers are already counting on updates to the iPhone in July that will make the gizmo a more appealing alternative to cheap PCs when it comes to entertainment, gaming and surfing the Web.
The gimmick of that series, Mr. Valley said, was that early in every episode a mask-making gizmo would clamp down on Mr. Springfield's face, and when it opened the guest star of the week would be revealed.
But when technology puts a finger on the civic scale, when it skews what we esteem in political discourse, when it privileges popularity over other criteria for worth, an instant reaction gizmo isn't just fun, it's potentially as subversive as the Electoral College, Citizens United or the ascendance of post-truth politics.
Despite Sony selling 10 million copies of their gizmo it seems it hasn't penetrated my friendship group in the same way.
We've covered this (frankly) barking mad gizmo before, back in May, when its creators were exhibiting at Hardware Alley at TechCrunch Disrupt NY but they've now taken to Kickstarter to raise funds to get the device out in the wild.
At $99, it's not the cheapest little tracking gizmo, but it's definitely worth the premium over its little brother the Zip.
