It can also give established musicians a healthy reboot, as they measure themselves directly against hundreds of younger, hungrier bands.
That gave established operators, which got free quotas, an advantage over new entrants, which had to buy them from rivals.
These "clicks and bricks" alliances give established companies, many of which have failed to figure out the Internet, an immediate entry to the online world, and they give dot-com ventures a scale that might otherwise take decades to build.
Interdisciplinary Connections: Economics- Learn about how young executives, such as Fred Goodwin (Royal Bank of Scotland), or Atoosa Rubenstein (Seventeen) are giving established companies a new outlook for the twenty-first century.
Lakmé Fashion Week, the main fashion event in Mumbai, has partnered with Fashion and You, a member-based shopping Web site, to give established and emerging designers ways to sell their clothes online.
Another solution would be for an established publisher to create a new hybrid imprint, aimed at giving established authors who remain unpublished in a particular market an alternative to self-publishing.
"Ben Harvey intends to give established squad members the chance to meet all new signings at pre-season training before any announcements are made," a club spokesman told the BBC.
Together they were mainly used to help establish rising teams or give established teams opposition.
Although Ireland failed to qualify for the 1998 FIFA World Cup or UEFA Euro 2000, Given established himself as first-choice goalkeeper.
Beatport's app will now pull event listing data from Bandsintown, creating an electronic music-only mobile concert discovery service and giving established club owners and upstart DJs a good reason to update their listings on Bandsintown.
